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Earth Day 2025

April 18, 2025

Ariunzul Enkhbaatar

Head of Sustainable Development Department

Ariunzul Enkhbaatar

Head of Sustainable Development Department

As the Head of the Sustainable Development Division at GOBI Cashmere, Ariunzul is dedicated to ensuring responsible and ethical practices across every step of cashmere production. She leads efforts in environmental protection, social responsibility, and ethical governance while working closely with herders to support sustainable sourcing.
Passionate about Mongolian culture and the lives of the herders who make cashmere possible, she shares stories about their traditions, the craftsmanship behind cashmere garments, and how GOBI Cashmere upholds its commitment to sustainability.

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“We are all interconnected through our environment. The air we breathe, the earth we walk on, and the water we drink connect and sustain us. Earth Day is a beautiful reminder of how much our Earth provides for us and how we can collectively make a positive impact on our planet. That’s why it’s more important than ever that Earth Day is seen as a rallying cry for real action on the climate crisis.” - Zoe Ghertner - British Vogue
Here at GOBI Cashmere, we believe that it’s our ethical responsibility to fairly treat the animals and environment that provide us with the premium cashmere wool we work with daily to create the most beautiful, high-quality garments for you.

Why do we celebrate Earth Day?


You can see, feel, and hear it all around us - pollution, climate change, and the deterioration of our precious planet. Earth Day is a signal to all of us that we are not hopeless. We can take responsibility for our planet and make incremental changes to our lifestyles that can make a huge difference to our environment. Earth Day was created as a way to channel the growing public awareness of environmental issues into a coordinated effort to address these challenges and push for governmental changes.

The origin of Earth Day was in the 1960s, when US Senator Gaylord Nelson was inspired by the anti-war movement of the time to address the growing concerns about environmental issues. Nelson was looking to create a grassroots movement that would bring attention to the urgent need for environmental protection and conservation.

Earth Day first took place on April 22, 1970, with activities and events across the United States. Millions of people participated in rallies, marches, and educational events focused on environmental concerns, successfully bringing awareness to these causes.

Earth Day is commemorated and:

Inspires
Promotes positive change
Sparks advocacy
Builds communities across 190 countries.

Inspired by Earth Day, other important environmental events have followed suit, like World Water Day, Arbor Day, and World Wildlife Day, among others.

If you would like to actively participate in the day’s activities, use search terms like “Earth Day clean-up events near me” or gather folks in your community to clean a beach or a park. You can also write to your local government asking for changes to environmental policies.
Gobi cashmere

GOBI Cashmere’s Commitment to Sustainability

At GOBI Cashmere, sustainability isn’t just a buzzword — it’s at the heart of everything we do. From the way we source our materials to the methods used in production, we are committed to ethical and sustainable practices. This commitment starts with our work alongside Mongolian nomads, who have been raising goats for centuries. For over 40 years, we have closely worked with these herders to ensure the humane treatment of their goats while preserving the environment. This long-standing partnership allows us to sustainably collect the finest cashmere fibers, ensuring both the well-being of the animals and the health of the land.

Sustainable Cashmere Production


As our commitment to you and the environment, GOBI adheres to the following brand values and principles:
  • We work directly with trusted Mongolian nomadic herders who treat their flock compassionately as they have done for generations.
  • The humane treatment of animals is deeply intertwined within our brand DNA and Mongolian culture to produce the best cashmere products in the world.
  • We work with our nomadic partners to prevent the deforestation that threatens the natural habitat where they have lived and worked for centuries.
  • GOBI continuously upgrades outdated technology with more energy-efficient modern machines.
  • We adhere to the principle of sustainable development and act responsibly in every stage of our cashmere manufacturing process.

Eco-Friendly Manufacturing Practices


At GOBI Cashmere, sustainability is a cornerstone of our production process. We are proud to hold the Oeko-Tex Standard 100 certification, a globally recognized label for textiles that meet stringent safety and environmental standards. This certification ensures that our cashmere products are free from harmful chemicals, making them not only safe for your skin but also for the planet. By using only certified materials and processes, we demonstrate our commitment to producing high-quality, environmentally responsible garments.
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ORGANIC COLLECTION - Gobi produces and delivers the Organic Collection to customers with the aim of supporting environmentally friendly and sustainable production. This collection is unique in that it uses the natural four colors of Mongolian cashmere, processed directly without any dyes, making the finished products stand out. As a result, the need for clean water is reduced by 89%, CO2 emissions are reduced by 22%, and energy consumption is decreased by 2%.
The Organic Collection not only reduces environmental impact but also preserves the natural colors of the cashmere, making the products more eco-friendly. The absence of dyes allows for chemical-free production, offering products that are harmless to the environment and providing customers with a more comfortable and sustainable wearing experience.
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WHOLEGARMENT 3D COLLECTION - The seamless cashmere products differ from traditional knitted items in that they are created without seams, offering a unique design. In addition, the manufacturing process of WHOLEGARMENT technology eliminates technological waste caused by color and pattern mismatches, making it a more sustainable option.
This cutting-edge technology allows for the creation of fully knitted garments without the need for sewing, resulting in garments that are not only more comfortable but also more environmentally friendly. By utilizing WHOLEGARMENT technology, GOBI is able to significantly reduce the environmental impact of production. CO2 emissions are reduced by 8%, and energy usage is lowered by 12%.
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REBORN COLLECTION - Since 2023, we have introduced a new initiative for sustainable production with the launch of the Cashmere Reborn Collection. This collection stands out by reusing technological waste generated during the manufacturing process to create new products. Since no primary processing or dyeing is involved, it significantly reduces water and chemical usage compared to other products. As a result, we achieve an impressive 93% reduction in water consumption, a 9% reduction in energy usage, and a 26% decrease in CO2 emissions.
The Cashmere Reborn Collection exemplifies our commitment to sustainability, focusing on waste reduction, resource conservation, and environmental impact. By repurposing materials, we not only create new, high-quality products but also contribute to a cleaner and more sustainable future for the fashion industry.

GOBI’s Partnerships with Ethical Organizations

We pride ourselves on being one of the most ethical cashmere brands available on the market.
We partner with:

National Federation of Pasture User Groups of Herders - The Mongolian Pastureland Users Association, which worked with Digital Medic LLC to develop The Green Gold Project, a tracking system called “Responsible Herder” to increase the prestige of Mongolian livestock, raw materials, and products.

STEPECOLAB - In 2021, STEPECOLAB in cooperation with the Mongolian Wool and Cashmere Association, developed the “Voluntary Rules for Sustainable Textile Production,” in which we agreed to conduct environmentally friendly and sustainable cashmere production.

The Sustainable Fibre Alliance - SFA is known for supporting the sustainability of natural and pasture resources, providing better living conditions for livestock, and improving the efficiency of each participant in the supply of cashmere.

And we will continue to look for innovative ways to treat our people, animals, and environment in the best way possible. Earth Day has become a symbol of environmental activism and a reminder that everyone has a role to play in protecting our planet for future generations.

Celebrate Earth Day with GOBI

By choosing GOBI, you're making a conscious decision to support eco-friendly fashion and contribute to the greater meaning of Earth Day every day. Our commitment to sustainability, from responsibly sourced Mongolian cashmere to environmentally friendly manufacturing practices, ensures that each purchase helps reduce environmental impact. When you buy from GOBI, you're not just adding luxurious, timeless pieces to your wardrobe — you're playing an active role in reducing waste, conserving resources, and promoting ethical production. Celebrate Earth Day with GOBI, where style, sustainability, and responsibility come together to make a positive impact on the planet.

FAQs


​​What sustainable practices does GOBI Cashmere follow for Earth Day?


GOBI Cashmere practices sustainability by using eco-friendly manufacturing techniques, such as the Organic and WHOLEGARMENT collections, which minimize water, energy, and CO2 emissions. Additionally, GOBI works closely with Mongolian nomadic herders to ensure humane animal treatment and sustainable cashmere production.

How can I celebrate Earth Day with eco-friendly fashion choices?


You can celebrate Earth Day by choosing sustainable brands like GOBI, which offer eco-friendly collections made with minimal water and energy usage. By wearing long-lasting cashmere pieces, you're reducing the demand for fast fashion and supporting ethical production practices.

Why is sustainable cashmere better for the environment?


Sustainable cashmere is better for the environment because it reduces the use of harmful chemicals and minimizes water consumption, as seen in GOBI's Organic Collection. Additionally, it supports humane animal treatment and sustainable grazing practices that protect the land and its ecosystem.

Does GOBI Cashmere collaborate with ethical organizations?


Yes, GOBI collaborates with several ethical organizations, including the Sustainable Fibre Alliance (SFA) and STEPECOLAB, to promote sustainable and responsible cashmere production. These partnerships help support better livestock conditions, environmentally friendly practices, and the efficiency of cashmere supply chains.

What are some Earth Day activities I can join in 2025?


You can join Earth Day activities such as local clean-ups, tree planting, or advocating for stronger environmental policies by writing to your local government. Participating in community-driven events or organizing sustainability-focused actions like recycling drives are also great ways to engage.

How does GOBI ensure ethical treatment of animals during cashmere production?


GOBI ensures ethical animal treatment by working with trusted Mongolian nomadic herders who have been practicing humane herding for generations. The company collaborates with them to prevent overgrazing, protect natural habitats, and ensure the well-being of the goats throughout the production process.

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